Description
Unique Benefit: Furniture comes flat in a box
Reason to believe: The furniture is shipped flat in a box and when the furniture is bought in an IKEA store customers walk out with a flat box
Insight: Apartments are small and hard to move into
Big Idea: IKEA's flat boxes can be moved through even the toughest of spaces.
This student campaign titled 'Through the Toughest of Spaces' was published in United States in December, 2024. It was created for the brand: IKEA, by ad school: S.I. Newhouse School of Public Communications. This Integrated and Print media campaign is related to the House, Garden and Household Products industries and contains 5 media assets. It was submitted 24 days ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Samantha Grossberg
Art Director: Olivia Dublin
Instructor: Mel White
