As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.
This professional campaign titled 'The Plantmen' was published in Peru in February, 2012. It was created for the brand: WWF, by ad agency: JWT. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois