As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.
This professional campaign titled 'Leaving the light off' was published in Peru in February, 2012. It was created for the brand: Enersur, by ad agency: JWT. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco