Description
Eton, the luxury shirt brand, has launched "The Phoenix Service" in a new campaign developed by creative agency Valtech Radon. This first-of-its-kind service offers lifetime travel insurance for Eton's White Signature Twill Shirt, ensuring that if the shirt is lost during air travel, customers receive a new one.
Highlighting the anxiety frequent travellers face over lost luggage, Eton's CEO, David Thörewik, emphasised that while airlines mishandle millions of bags each year, the brand aims to alleviate this particular stress by ensuring their signature shirt can always be replaced.
Janelle Hallberg, Brand & Communications Director at Eton Shirts, added that the timeless design and exceptional quality of the White Signature Twill Shirt make it an essential wardrobe item. The Phoenix Service elevates the customer experience by ensuring their favourite shirt is always secured during travel.
In the campaign film, Eton’s iconic shirt floats above the clouds, symbolising the service’s core promise: just like the mythical Phoenix, the shirt will rise again. Creative Director Petter Rudwall noted that while some travellers enjoy the adventure of shopping for new clothes when their luggage is lost, most would prefer to avoid the inconvenience. The Phoenix Service ensures that Eton customers maintain their style, no matter what.
The Phoenix Service is available as a free, limited-edition benefit starting September 16th for Eton's White Signature Twill Shirt at [etonshirts.com](http://etonshirts.com/page/phoenix).
This professional campaign titled 'The Phoenix Service' was published in Sweden and United Kingdom in September, 2024. It was created for the brand: Eton Shirts, by ad agency: Valtech Radon. This Integrated medium campaign is related to the Electronic Devices and Fashion industries and contains 1 media asset. It was submitted 27 days ago.
Credits
Client: Eton Shirts
Janelle Hallberg, Brand Communications Director
Inès Mourali, Marketing Campaign Lead
Catrin Nilsson, PR Director
Therése Suomäki, eCom Operations Manager
Artur Krupke, CX & CRO Lead
Jonathan Ulenius, Social Media Lead
Ludvig Sandell, Digital Marketing Lead
Anders Wiberg, Senior Art Director at Eton Shirts
Agency: Valtech Radon
Jakob Norrby, Account Director
Georgia Padovan, Strategic Project Manager
Petter Rudwall, Creative Director
Frida Lind, PR Director
Gustaf Anker Söderman, Art Director
Kalle Lund, Art Director
Danielle McMaster, Copywriter
Agnes Roosman, Designer
Nathalie Eggenberger, Creative Strategist
Brian León, Media Strategist
Mariia Kudryk, Motion Designer
Fredrik Dimrå, Motion Designer
Viktor Alexandersson, Motion Designer
