ADVERTISING

Snickers

Confusing Weekend

Agency: BBDO

Description

Over the last 50 years, much has changed in the UAE, from malls to skyscrapers and tan lines. However, one thing has remained constant – the Friday/Saturday weekend. At the end of 2021, the UAE announced that Saturday and Sunday is the new weekend.
Confusion was imminent. Snickers, a brand known to help people with their confusion, figured, well, this confusion is derived from hunger. The solution – grab a Snickers.
Our idea was extremely simple: hijack the conversation around the new weekend confusion and let Snickers own it. Through social listening we identified the widespread uncertainty when it came to what to do on a Friday or a Sunday, and we decided to remind people that it could all be solved with a Snickers.
Our big idea: don't let the new weekend confuse you.

This professional campaign titled 'Confusing Weekend' was published in United Arab Emirates in January, 2022. It was created for the brand: Snickers, by ad agency: BBDO. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 6 months ago by Regional ECD: Ali Rez of Impact BBDO.

Credits

Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Regional Executive Creative Director: Ali Rez
Executive Creative Director: Marie Claire Maalouf
Associate Creative Director: Felix Bedolla
Senior Copywriter: Jarrad Pitts
Director: Joris Bosdriesz
Account Executive: Adwin Alais
Account Director: Salma Shahin
Account Manager: Haitham Shaheen
Creative Director: Johannes Frederick De Beer
Art Director: Muhammad Hammad
Designer: Teena Matthew
Designer: Shabir Shahan
Account Intern: Kezia Shamil
Senior Copywriter: Maher Dahdouh
Designer: Raja Shetty
Designer: Jida Arabi
Designer: Rajit Kumar
Designer: Rene Melinat
Design Intern: Ahmad Skheita
Animation Head: Ben Dsouza
Producer: Alexandre Bianchin
Animator: Rahul Rajan
Editor: Ryan Gonzalez
Copywriter: Christopher Shearer
Chief Creative Director: Aníbal E. Quiñones
Creative/ Senior Art Director: Belén Arregui
Creative/ Copywriter: Paula Faletti
Senior Art Director: Ana Torres
Copywriter: Nadeshka Monroig
Account Director: Antonio Fuentes
Media Director: Natalia Rodriguez
Media Planner: Darlene Rodríguez
Influencer Director: Antonella Sebastian
Juan Arteaga: Planning Director

ADVERTISING

iStock Essentials

Macro close up view of the broke...

Artist: Ingus Kruklitis

iStock Essentials

Macro close up view of the broke...

Artist: Ingus Kruklitis

iStock Essentials

Macro close up view of the broke...

Artist: Ingus Kruklitis

iStock Essentials

Macro close up view of the broke...

Artist: Ingus Kruklitis

iStock Essentials

Macro close up view of the broke...

Artist: Ingus Kruklitis

iStock Essentials

Macro close up view of the broke...

Artist: Ingus Kruklitis

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.