Confusing Weekend

Agency: BBDO


Over the last 50 years, much has changed in the UAE, from malls to skyscrapers and tan lines. However, one thing has remained constant – the Friday/Saturday weekend. At the end of 2021, the UAE announced that Saturday and Sunday is the new weekend.
Confusion was imminent. Snickers, a brand known to help people with their confusion, figured, well, this confusion is derived from hunger. The solution – grab a Snickers.
Our idea was extremely simple: hijack the conversation around the new weekend confusion and let Snickers own it. Through social listening we identified the widespread uncertainty when it came to what to do on a Friday or a Sunday, and we decided to remind people that it could all be solved with a Snickers.
Our big idea: don't let the new weekend confuse you.

This professional campaign titled 'Confusing Weekend' was published in United Arab Emirates in January, 2022. It was created for the brand: Snickers, by ad agency: BBDO. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 2 years ago by Regional ECD: Ali Rez of Impact BBDO.


Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Regional Executive Creative Director: Ali Rez
Executive Creative Director: Marie Claire Maalouf
Associate Creative Director: Felix Bedolla
Senior Copywriter: Jarrad Pitts
Director: Joris Bosdriesz
Account Executive: Adwin Alais
Account Director: Salma Shahin
Account Manager: Haitham Shaheen
Creative Director: Johannes Frederick De Beer
Art Director: Muhammad Hammad
Designer: Teena Matthew
Designer: Shabir Shahan
Account Intern: Kezia Shamil
Senior Copywriter: Maher Dahdouh
Designer: Raja Shetty
Designer: Jida Arabi
Designer: Rajit Kumar
Designer: Rene Melinat
Design Intern: Ahmad Skheita
Animation Head: Ben Dsouza
Producer: Alexandre Bianchin
Animator: Rahul Rajan
Editor: Ryan Gonzalez
Copywriter: Christopher Shearer
Chief Creative Director: Aníbal E. Quiñones
Creative/ Senior Art Director: Belén Arregui
Creative/ Copywriter: Paula Faletti
Senior Art Director: Ana Torres
Copywriter: Nadeshka Monroig
Account Director: Antonio Fuentes
Media Director: Natalia Rodriguez
Media Planner: Darlene Rodríguez
Influencer Director: Antonella Sebastian
Juan Arteaga: Planning Director


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