Description
Three people where offered their perfect life but turned it down. First, we created an online calculator that showed you the salary you will have when you retire based on your retirement savings in today’s money, the Retirement Salary. If the amount was significantly less than you current salary, you knew you had a problem and have the time to fix it. To launch it we came up with an interesting way to help people to imagine their retirement in the present day.
This professional campaign titled 'The perfect life, The conspicuous savers' was published in South Africa in October, 2016. It was created for the brand: Sanlam, by ad agency: King James. This Digital medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 8 years ago.
Credits
Advertising Agency: King James Group, Cape Town, South Africa
Creative Directors: Cameron Watson, Michael Wilson
Art Directors: Cameron Watson, Ana Rocha, Genie Botha
Copywriters: Michael Wilson, Emma Drummond
Executive Creative Directors: Matt Ross, Dan Pinch
Digital agency: Punk
Social agency: Society
PR agency: Atmosphere
