ADVERTISING

Sanlam

Uk’shona Kwelanga

Agency: King James

Description

Uk’shona Kwelanga is a uniquely produced series written by one of South Africa’s leading scriptwriters, Bongi Ndaba. Taking place entirely within WhatsApp it follows a family’s conversation in real-time, highlighting the drama families go through when preparing for a funeral, particularly when money is tight. The drama features a number of well-known local actors and was created by the King James Group, a leading independent advertising agency.
The plot follows the sudden and unexpected death of Bab’ Langa, which leaves the family shocked and saddened. When they set up a WhatsApp group to plan the funeral of the much-loved elder, tensions soon start to rise as they face financial pressure, family secrets and unanswered questions. Will they have enough money to give Bab’ Langa the funeral he deserves?
Sanlam chose WhatsApp because it is a medium most of its market uses, and an ideal opportunity to shift into a new space of entertainment and immediacy.

This professional campaign titled 'Uk’shona Kwelanga' was published in South Africa in June, 2017. It was created for the brand: Sanlam, by ad agency: King James. This Content medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: King James Group, Cape Town, South Africa
Creative Director: Dan Pinch
Art Director: Kagiso Tshepe
Copywriters: Dominique Sweigers, Bongi Ndaba
Strategist: Lesego Kotane
Client Service: Cara Bulteel, Lameez Domingo
Project Management: Christia Wollner
Producer: Kim-Lara King

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