Lunch Bar

Khuli Chana - Behind Every Legend

Agency: Ogilvy South Africa


Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without others.
Zwelethu takes us on a journey through time to relive the moments that shaped award winning rapper ad songwriter Khuli Chana. His neighbour, his teacher, friends, and those he worked with in studio, all played a pivotal role in Khuli’s career. These people are the legends behind the legend, those who made him who he is today.

This professional campaign titled 'Khuli Chana - Behind Every Legend' was published in South Africa in April, 2022. It was created for the brand: Lunch Bar, by ad agency: Ogilvy South Africa. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 2 years ago.


Agency: Ogilvy South Africa
Agency Producer: Lesley-Anne Roe
Executive Creative Director: Peter Little
Creative Director (Art Director): Coenie Grebe
Creative Director (Copywriter): Clint Bechus
Snr. Art Director: Bruce Murphy
Business Director: Tracey Hatchel
Account Director: Kimesha Naidoo
Production house: Egg Films
Director: Zwelethu Radebe
Director Of Photography: Wille Nel
Production Co Art Director: Keenan Mcadam
Production Co Stylist: Rozanne Whyte
Production Co Producer: Kerry Hosford
Executive Producer: Colin Howard
Editing Company: Me&My Friends
Editor: Anthony Martin
Post Production: Post Modern, Leanne Schalekamp
Colourist: Terry Simpson
Online Artist: Michael Naidoo
VFX: Blake Prinsloo
Music & Music Publisher: ‘Hazzadazmoves’ by Khuli Chana arranged by Chris Laco


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