Lives of Grace

Agency: King James


An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings.

This professional campaign titled 'Lives of Grace' was published in South Africa in August, 2018. It was created for the brand: Sanlam, by ad agency: King James. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: King James Group, Cape Town, South Africa
Creative Directors: Dan Pinch, Nkanyezi Masango
Art Director: Gregory Booysen
Copywriter: Drew Murphy


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