In order to introduce Halloween at Liseberg 2016, we invited some test subjects for a sneak peek of this year’s new horror attraction. They were expecting a scary virtual reality experience. But instead, we gave them something much, much worse – reality.
This professional campaign titled 'The virtual reality check' was published in Sweden in November, 2016. It was created for the brand: Liseberg, by ad agency: DDB. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: DDB Gothenburg, Sweden
Art Director: Andréas Silverblad
Copywriter: Johan De Cal
Technical Director: Fredrik Widell
Business Director: Jenny Wikman
Account Manager: Marie Molander
Final Art: Jesper Hellmark
Production Company: Always Frank
Digital Production: Hello There