The world of winners

Agency: The Brand CG

The country's largest sports betting platform, BetPlay, along with one of the figures that have left a mark on Colombian sports history, Falcao García, takes users to a world full of opportunities to win.


In a saturated communication landscape, where the offerings from betting houses fail to provide clear and distinctive benefits to customers, and where betting becomes a cold and emotionless endeavor, the country's largest sports betting platform, BetPlay, along with one of the iconic figures in Colombian sports history, Falcao García, transports users to a world brimming with opportunities to win. Here, the passion for sports and the thrill of victory come together, breathing life into a realm where millions of Colombians can emerge victorious – the world of BetPlay winners.

This professional campaign titled 'The world of winners' was published in Colombia in August, 2022. It was created for the brand: BetPlay, by ad agency: The Brand CG. This 360°, Content, and Integrated media campaign is related to the Gaming and Sports industries and contains 4 media assets. It was submitted 6 months ago.


Advertising Agency: The Brand CG
Production Company: Oriental Films
Creative VP: William Michelli
Creative Director: Diego Sánchez, Óscar López
Art Director: Óscar López, Ana María Montes
Copywriter: Luis Ramón, Diego Sánchez
Motion Graphics Director: David Arenas


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