In April, the fee on all parking tickets in Stockholm increased. With over 50 million dollars in ticket fees given in 2018, Stockholm already stands for half of the total fees in Sweden. In Stockholm’s city center, there’s also a store named Pause – One of Sweden’s best hifi suppliers. Unfortunately, some people in the store’s surroundings have their minds set on great sound systems rather than on where they are parking.
But nobody likes getting a parking ticket.
However, most people enjoy great sound.
And a great deal.
That’s why Pause is launching ”The Pause Ticket” – an initiative turning your paid parking ticket into a voucher for speakers.
This professional campaign titled 'The Pause Ticket' was published in Sweden in May, 2019. It was created for the brand: Pause Ljud & Bild, by ad agency: Backroad. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Backroad, Stockholm, Sweden