Description
In a country with high road-accident rates, we set out to remind drivers that their mistakes on the road affect others too. Our film uses a narrative twist to reveal how one man’s joy can be destroyed by another man’s recklessness—highlighting the responsibility we all carry every time we drive. The campaign extends into outdoor executions that reinforce the same message in public spaces, confronting drivers with the real consequences of their behavior on the road.
This professional campaign titled 'The Other Driver' was published in Greece in December, 2025. It was created for the brand: Greek Ministry of Transportation, by ad agency: Ogilvy Greece. This Film medium campaign is related to the Automotive and Personal Transportation, Public Interest, and Transport industries and contains 1 media asset. It was submitted about 12 hours ago by Chief Creative Officer: Panos Sambrakos of Ogilvy Greece.
Credits
Advertising Agency: Ogilvy Greece
Production Company: Foss Productions
Chief Creative Officer: Panos Sambrakos
Executive Creative Director: Angeliki Kornelatou
Creative Director: Michael Asikopoulos
Client Service Director: Lena Belibassaki
Business Unit Director: Matina Trigkidou
Strategic Planning Director: Georgia Mantidou
Executive Producer: Michael Alexakis
Producer: Dimitris Skiadopoulos
Film Director: Akis Polizos
Editor: Lambis Charalambidis
