The largest pizza company in the world based on global retail sales, believes in offering customers the best and most convenient carryout experience possible, so much so that it is launching a new guarantee. Domino’s Carside Delivery® 2-Minute Guarantee is simple: order Domino’s Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino’s team member will head to your car in less than two minutes or your next pizza is free. But that’s not all.
Domino’s and DraftKings Inc. (Nasdaq: DKNG), a leading sports entertainment and technology company, have launched Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge as well, giving customers the chance to predict if Domino’s Carside Delivery nationwide will be quicker than two minutes, more or less than 80% of the time, for the chance to win a share of $200,000.
“While Domino’s is no stranger to guarantees, this is the first time DraftKings has created a betting pool based on a company’s performance,” said Art D’Elia, Domino’s executive vice president – chief marketing officer. “We want to make every delivery to customers’ cars an easy and fast experience, and if we don’t, we’re going to make it right. As a company that prides itself on transparency, and to show how much we believe in our franchisees and stores across the country, we’re giving customers the opportunity to predict how we'll do and have a little fun, for free!”
Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge is free to play and is taking place now through July 12, 2021, at draftkings.com/dominos and on DraftKings’ Daily Fantasy app. Those who correctly predict Domino’s performance will split the cash prize of $200,000 at the end of the challenge.
This professional campaign titled 'Carside Delivery' was published in United States in July, 2021. It was created for the brand: Domino's, by ad agency: WorkInProgress. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: WorkInProgress, USA