Agency: WorkInProgress


After the sudden return of the famed 80’s Domino’s antagonist The Noid, the brand villain is bounding onto TikTok with his attempt at a dance challenge gone awry.
The Noid begins his short to the tune of Pat Benatar’s “Hit Me With Your Best Shot,” only to scramble his steps and throw an ear-tugging tantrum. Users can duet to the dance and ‘avoid The Noid’ along with his weapon of choice before the Pizza Crusher makes a classic reappearance. Audiences can use the official #AvoidTheNoid hashtag to put their own spin on the encounter.

This professional campaign titled '#AvoidTheNoid' was published in United States in June, 2021. It was created for the brand: Domino's, by ad agency: WorkInProgress. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago.


Advertising Agency: WIP
Music Company: Butter Music + Sound
Executive Producer: Annick Mayer
Music Supervisor: Kayla Monetta
Coordinator: Malayna Ellis
Artist: Pat Benatar
Label: Capitol Records
Publisher(s): Zync Music, Sony Music

St John Ambulance


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