The One With The Pool
Description
Set against a picturesque Italian countryside, this campaign for CAKE.com uses dry, absurd humor to highlight the sheer futility of tackling massive projects with inefficient tools.
We watch a protagonist painstakingly attempt to fill a sprawling swimming pool using nothing but a tiny espresso cup. The sweeping, cinematic landscape elevates the ridiculousness of his endlessly slow task. However, the true comedic punchline comes from a silent, deadpan donkey watching from the sidelines with a distinctly judgmental stare. It's a visually beautiful, beautifully ridiculous metaphor for why you need better workflow solutions.
This professional campaign titled 'The One With The Pool | Choose the right tool' was published in Italy and United States in May, 2026. It was created for the brand: CAKE.com, by ad agency: CAKE.com Creative HUB. This Digital and Film media campaign is related to the Electronics, Technology and Office Equipment industries and contains 1 media asset. It was submitted about 2 hours ago by CAKE.com Creative HUB.
Credits
Creative director : Miloš Jakšić
Director : Aljosa Nikolić
Producer : Marina Lukić
Assistant Producer: Jelena Radojević
Designer : Ognjen Milenković
Copywriter : Kristina Belomarković
Social Media & BTS : Marijana Lacalandra
DIT : Bojan Perkucin Dakov
PRODUCTION :
1st AD : Draža Petrović
Unit Manager : Dušan Vitanović
ART DEPT. :
Set designer : Sonja Nenadić
CAMERA & SOUND :
DoP : Aleksandar Karaulić
1st AC / Focus puller : Nemanja Andrejević
Video link : Aleksa Sudar
Sound recorder : Djordje Petković
Photographer : Branislav Jovanovic
GRIPS & LIGHTS :
Key Grip : Nenad Maksimovic
Grip : Igor Maksimović
Grip : Vladimir Ljubić
Grip : Ognjen Catić
Grip : Nenad Latinčić
Grip Truck Driver : Miloš Maksimović
Gaffer : Zoran Jovanović
