Taste of the Moment

Premium soft drinks brand bottlegreen has launched a new campaign, ‘Taste of the Moment’, celebrating its range of cordials and pressés. The initiative was developed in partnership with creative communications agency Bray Leino.

The campaign sits at the heart of bottlegreen’s broader brand refresh, aimed at championing its Cotswolds heritage. It introduces a new platform for bottlegreen, positioning it as ‘elevated soft drinks crafted in the Cotswolds’.

The work aims to embody effortless sophistication in a modern context, creating a more cohesive and distinctive brand world. At the heart of the strategy is the idea of creating moments and experiences that audiences can’t help but want for themselves.

Rooted in the Cotswolds lifestyle, the ‘Taste of the Moment’ campaign is designed to trigger desire by presenting glimpses into aspirational occasions, inviting audiences to step into the bottlegreen world, with the brand as the defining element that transforms the everyday.

Visually, the work is anchored by a distinctive use of the brand’s bottle shape, which acts as a framing device. The conical silhouette becomes a window into each scene, turning the product into an invitation to enter the moment and experience the lifestyle it represents.

This is supported by a refined creative approach to imagery and language. Two-part headlines combine an elevated drinking occasion with a product truth, encouraging the audience to pause, reflect and imagine themselves in the scene, while reinforcing the quality of the serve.
The work was shot on location in the Cotswolds to ensure authenticity and bring the ‘Crafted in the Cotswolds’ positioning to life.

Campaign activity includes a series of 15-second films, cinemagraphs and still imagery, running across DOOH, display and social channels.