Banco Pichincha and MullenLowe Delta removed the midfield line during the Ecuadorean League´s All Star Game, a match with the best players of the country, to show that there should be no divisions between fellow countrymen.
This professional campaign titled 'The Non Divisional Soccer Match' was published in Ecuador in June, 2019. It was created for the brand: Banco Pichincha, by ad agency: MullenLowe Group. This Integrated medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: MullenLowe Delta, Quito, Ecuador