America Television

Beto & Elena

Agency: WPP


'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez.

This professional campaign titled 'Beto & Elena' was published in Peru in November, 2019. It was created for the brand: America Television, by ad agency: WPP. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 4 years ago by Creative Director: Rodrigo Melgar of Grey.


Advertising Agency: Circus Grey, Lima, Peru
CEO: Pedro José de Zavala
CCO: José Luis Rivera y Piérola
Executive Creative Director: Charlie Tolmos
Creative Director: Yasu Arakaki, Rodrigo Melgar
Head Account Manager: Zinka Mendoza
Account Director: Jackeline Sztrancman
Account Supervisor: Vanessa Ortega
Account Executive: Alejandra Cardenal
Head of Production: Renzo Talavera
Group Executive Producer: Claudia Alvarez
Assistant Producer: Ximena Rojas
Production Company: Rebeca
Director: Manuel Oxenford
Executive Producer: Alejandro Noriega
Production Manager: Karen Nolte
Assistant Producer: Maria Fernanda Mendoza
1st Camara : Eduardo Bezerra
2nd Camara: Renato Arestegui
DOP: Julian Amaru Estrada
Off Line/ Editing: Rossana Samanamud / Makaco
On Line / Color: Makako
Sound and Music Designer: Zumba
Cover Lead Singer: Arianna Fernández
Original Music: Fantasy / Autocontrol


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