Banco Pichincha

Unseen Players

Agency: MullenLowe Group


In Ecuador, Banco Pichincha main sponsor of Liga Deportiva Universitaria de Quito (LDU), held a particular soccer match at the team's stadium. It was a game without any soccer players on the field, only the three referees and a ball operated by radio control. This action caught the attention of the fans, who could see the ball running throughout the field completely by itself, without any players or anyone around it. This event finished with a particular gender equity message to the fans from the captain of professional women's team, Belén Aragón.

This professional campaign titled 'Unseen Players' was published in Ecuador in January, 2021. It was created for the brand: Banco Pichincha, by ad agency: MullenLowe Group. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: MullenLowe Delta, Quito, Ecuador



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