11 vs 85
Description
In the most watched game of the year, a historic match was played with 96 people on the field: 11 men vs. 85 women. A match to highlight the gender pay gap in soccer and motivate fans to attend liga femenina matches. We took this idea to multiple platforms to give the talent in women's soccer the place it deserves.
This professional campaign titled '11 vs 85' was published in Ecuador in May, 2024. It was created for the brand: Banco Pichincha, by ad agency: MULLENLOWE DELTA. This Direct, Integrated, and OOH Outdoor media campaign is related to the Finance, Media, and Sports industries and contains 6 media assets. It was submitted 19 days ago by Art Director: Sebastian Echeverría of MullenLowe Delta.
Credits
VP Comercial: Pablo Salazar Guerrero
CEO: Juan Ignacio Gallego
CCO: André Pedroso
Director General Creativo: Marco Tapia
Directora Creativa/o Asociada/o: Alexandra Vaca, Javier Maldonado
Redactores: Alejandra Santander, Ignacio Feliu, Ana Lucía del Hierro, Ericka Pérez
Directores de arte: Sebastian Echeverría, Fabián Vásquez, Alejandro Rivadeneira, Daniel Espinoza
Diseñadores: Esteban Benítez, Andrés Mendoza, Wilfrido Chinchín
Diseñadores Multimedia: Karina Tenorio, Andres Reinoso
Chief client officer: Carolina Ortiz
Directora de Cuentas: Karen Ospina
Supervisora de Cuenta: Gabriela Sánchez
Director de Cuentas de deporte: Felipe Terán
Ejecutivo de Cuentas de deporte: Martín Proaño
Gerente de Producción: Julieta Kropivka
Director de Producción: Gabriel Narvaez
Productor: Margarita Rodas, Esteban Montenegro
Production Company: ETÉREA
