The new wave
Description
For decades, the legal practice was stagnant, defined by bureaucratic routines and manual work. The law wasn't static, but the way of working was. A new tide, driven by artificial intelligence, is now challenging this scenario.
When Inspira was born in 2021, the company had one conviction: technology would free up legal professionals' time and talent. This vision propelled the brand to become a 360-degree tool, supporting legal work from end to end. The result is a more agile, intuitive, and strategic workflow.
To translate this new movement, Inspira needed an identity that reflected maturity, consistency, and daring. Inspired by the sea, the new identity features the wave as its central element: a symbol of fluidity, adaptability, and intelligence in constant transformation. The new color palette balances technology and humanity, depth and clarity.
Every element was designed to represent a living brand, and through it, we're invited to embrace the new and let innovation arrive lightly and without friction.
Welcome to the new Inspira.
A new way for legal practice.
This professional campaign titled 'the new wave' was published in Brazil in August, 2025. It was created for the brand: Inspira, by ad agencies: Giselle Trevisan and Inspira. This 360°, Design, and Digital media campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted 3 months ago by Art Director: Giselle Trevisan of Inspira.
Credits
Concept, art direction and executive production: Giselle Trevisan
Verbal identity and manifesto: Fernanda Lacotix and Silvia Badaró
Project coordination: Carolina Grimaldi
