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The New Skin, the first children's soccer shirt made with UPF 50 technology so that boys and girls can play more protected from the sun's rays.

This professional campaign titled 'The New Skin' was published in Uruguay in December, 2023. It was created for the brand: Comisión Honoraria de Lucha Contra el Cáncer, by ad agency: Camara TBWA. This 360°, Ambient, and Design media campaign contains 1 media asset. It was submitted 4 months ago.


Agencia: Cámara\TBWA

Director General Creativo: Gabriel Lista

Directores Creativos: Ernesto Patisson, Brian Pistone Jalfon, Diego Centurion

Director General de Cuentas: Santiago Cámara

CEO: Marcelo Debernardi

Diseñador Creativo: Lucas Pereira Damazio

Programador web: Nicolás Varela

Productora ejecutiva: Erika Carzul

Productor audiovisual: Emiliano Bermolen

Productora: Apa! Films

Cliente: Comisión Honoraria de Lucha Contra el Cáncer


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