For children with rare diseases, early diagnosis is vital. There are currently 20 kids in FUPIER who need funds to afford genetic studies in order to learn their diagnosis and hopefully get treatment. So we had a challenge: raise awareness and get companies to donate.
This professional campaign titled 'Curriculum Vitales' was published in Uruguay in April, 2021. It was created for the brand: Fupier, by ad agency: Grey. This Content medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Grey, Montevideo, Uruguay
Creative Director: Guzmán Johonson
Copywriter: Romina Rivero
Copywriter: Gonzalo Montes
Copywriter: Florencia Castro
Art Director: Mateo López
Creative Director: Diego Lazcano