Flamer: a person who constantly misbehaves and insults during a game chat.
More than 8 million people play League of legends and many of them are serial flamers. We can’t shut them up, but we can change what they say.
We modified the game’s algorithm, so that it shows the word whopper instead of insults in the League of legends chat. To go viral, we challenged the players to share their chat full of whoppers on Twitter. And the reward? Of course, a true whopper!
Because the only flames we like are those of our grills.
This student campaign titled 'Flamer's Whopper' was published in Uruguay in February, 2021. It was created for the brands: Burger King and League of Legends, by ad school: Brother Ad School. This Digital medium campaign is related to the Food and Gaming industries and contains no media assets. It was submitted over 1 year ago.
Advertising School: Brother Ad School, Montevideo, Uruguay
Copywriter: Deborah Buonomo
Copywriter: Joaquín Delgado
Art Director: Mateo López