Description
Finding a self-tanner that doesn't turn you orange can be a stressful experience. We wanted to poke fun by highlighting the difference between a tanning horror story and a consistent, bronzy glow.
This student campaign titled 'Consistent Color' was published in United States in December, 2023. It was created for the brand: L'Oreal, by ad school: Southern Methodist University. This Digital, OOH Outdoor, and Print media campaign is related to the Beauty and Fashion industries and contains 14 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency (School): Southern Methodist University
Professor: Mark Allen
Copywriter/Art Director: Morgan Martinez
Copywriter/Art Director: Blake Lyster
