As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.
This professional campaign titled 'The most natural juice in the town' was published in Brazil in March, 2011. It was created for the brand: Oficina do Açaí, by ad agency: Mi Casa Su Casa. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez