The most fresh in the city
Description
Context:
With a tropical climate that varies between 29ºC and 32ºC throughout the whole year and an average humidity level of 70%, Santa Cruz de la Sierra is one of the hottest cities in Bolivia, which is why having something to cool off with is so important.
Idea:
What is the freshest thing that the city can gift us? Its shade!
We went out to explore the streets and avenues in search of different shapes and sizes of shadows to transform them into delicious Paletas Yucatán.
Execution:
We placed stickers of popsicle sticks of different shapes and sizes on walls and floors, along with a message reaffirming that enjoying our popsicles is the coolest thing in town.
This professional campaign titled 'The most fresh in the city ' was published in Bolivia in February, 2024. It was created for the brand: Yucatán, by ad agency: 1947. This Ambient and Digital media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 month ago by Founder & Chief Creative Officer : Ferju Cuevas of 1947.
Credits
Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: Uber Gutiérrez, José Fickert
Copywriter: Ferju Cuevas
Account Executive: Ceci Delgadillo
Planning: Mars Jimenez
Production Company: Photodelica
Director: Paku Subirana
DoP: Juan Pablo Tedín
Filmmaker: DanFPV, Pau Vidal
Post Production: 1947
Music: Suena Polenta
Client: Silvana Frisi
