Bicycle
Fence
Street Signs
Girl
Street Lamp
Cables
Traffic Signs
Description
CONTEXT
Santa Cruz de la Sierra is one of the main cities in Bolivia, with warm temperatures almost all year round. The average temperature is above 30º C due to its tropical climate.
IDEA
We took a walk around the city to look for shadows that are generated naturally, and we realized that most of these shadows do not protect us from the sun since the city doesn’t have large or tall buildings and structures. This is how the campaign “Shadows” is born, emphasizing the fact that Yucatan popsicles are the freshest in the city.
Yucatan ice cream shops can be found in different places around the city, and there is no doubt that not only are they delicious, but they also help freshen the day.
This professional campaign titled 'Shadow' was published in Bolivia in February, 2024. It was created for the brand: Yucatán, by ad agency: 1947. This Design, Digital, and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 7 media assets. It was submitted about 1 year ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.
Credits
Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: José Fickert
Copywriter: Ferju Cuevas
Account Executive: Ceci Delgadillo
Retouch: José Fickert
Photography: Photodelica
Client: Silvana Frisi
