The Professional Barista

Nemoloko and DDVB presented a new design for the alternative milk line

The branding agency DDVB has updated the packaging design of Nemoloko Club Barista, a line of alternative dairy products produced under the Nemoloko Professional brand. The manufacturer "Sady Pridonya" decided to improve the product formula. The updated beverages are set to hit store shelves with the new design, which will be recognizable while showcasing the changes.

For the previous Nemoloko line, the agency DDVB developed a brand character—the Barista—who is always ready to assist in preparing coffee. The emphasis was placed more on the character's friendliness and willingness to be present in everyone’s home kitchen than on his "professionalism." In the new design, the team decided to retain the brand character but revise his concept to add a sense of expertise, presenting the updated line as professional while slightly distancing it from home use. Thus, the Barista became part of a cohesive packaging series, opening up opportunities for digitization and animation on social media and new media platforms.

The new packaging design is more concise, with the brand character serving as a background for the main text. The agency added key messages that highlight the fact that the product line has been developed with the help of experienced baristas, and that its quality is endorsed and confirmed by specialists.

DDVB also finalized the naming—the line is now called Club Barista. The new name emphasizes the uniqueness and refinement of the formula, indicating that the product is now available not only to professionals but also to all consumers of alternative milk, added the agency team.