Description
Between commuting to work, dropping the kids off at school, taking them to sports practice or to the doctor, not to mention grocery shopping, your Volkswagen isn’t the only one racking up the miles: you are too! And as the miles go by, maintaining yourself starts to feel more and more like an obstacle course. Just look at the thousands of exercises needed to even hope to see the faintest hint of abs, the increasingly sophisticated beauty routines involving LED masks or hyaluronic acid masks, not to mention the serums, creams and miracle products of all kinds promising to bring back those temples that have already been thinning for a long time.
Fortunately, once you’ve made it through all these challenges, there’s still one thing that’s easy to maintain: your Volkswagen. It was from this observation that Volkswagen GBS and its agency BBDO Paris came up with this new film, offering the brand’s customers a 30% discount on a selection of services, starting September 2026.
This professional campaign titled 'The Morning Routine' was published in France in September, 2026. It was created for the brand: Volkswagen France, by ad agency: BBDO Paris. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 1 minute ago.
Credits
CLIENT: VW GBS
Head of Communications and CRM: Zakaria EL KHALIFA
Network Communications Manager: Isabelle DUGUEPEROUX
AGENCY: BBDO
CEO/CCO: Alexander KALCHEV
Creative Directors: Clara NOGUIER & Olivier LELOSTEC
Art Director: Jean ESCALIER
Copywriter: Steven DAOUT
Account Director: Agathe DAYRE
Sales Director: Karene GUILLOT
Account Managers: Audrey SIMON / Jean-Fabien DAVID
TV Producer: Marine ROLLAND
PRODUCTION:
Production: VOIR PICTURES
Executive Producer: Aurélien DROSNE
Executive Producer: Simon DUROT
Director: Usman ABDUL
1st Assistant Director: Ambre RAMBAUD
Director of Photography: Dino Franco Berguglia
Line Producer: Marie FESSOL
Unit Manager: Franck SEGUIN
Casting Director: Marie DESCOTTES
POST-PRODUCTION:
Post-Production: REEPOST
Editing: Alex MOISAN
Color Grading: Eudes QUITTELIER
Sound Production: Studio 5
Sound Directors: Cédric BOIT and Josselin TANGE
Music Supervision: Marine CREMER
Music : Trailo A Casa (Bring It Home) _ Bobby Matos And The Combo Conquistadores
