Let's run together so this wave start is never empty again.
Let's run together so this wave start is never empty again.
Description
Nearly half of women have already been harassed during their run. 35% of them decided to quit running outside.
Hoka & Sine Qua Non created an empty wave start at the world's biggest Half Marathon (Semi de Paris) for those women.
Deployed on the International Women's Rights Day, this action made the issue impossible to ignore. It was relayed on public Television, generated more than 4M organic impressions, and generated a increase by 611% on Hoka's owned channels. Leading to open debates on social media, people telling their stories, and sharing ideas to make things move.
This professional campaign titled 'The Missing Wave' was published in France in March, 2026. It was created for the brand: HOKA, by ad agency: Pavillon Noir. This OOH Outdoor medium campaign is related to the Sports industry and contains 3 media assets. It was submitted about 3 hours ago by Freelance Creative: Léo Guillé.
Credits
Project Director : Louis Thibault
Executive Producers : Alice Fleury & Etienne Baillon
Production Coordinator : Anna Redon
Creative : Léo Guillé
Art Director : Maxime Télésinski
Photography : Agathe Breton
Video : Arnon Paris
