Having done some of the most famous gaming campaigns in recent years, such as the Stevenage Challenge or Burger Clan, Burger King® keeps looking for new ways to connect and reward the community. This time they have chosen NBA 2K21, the most popular basketball videogame in the world, and are letting people take a shot.
Using the court editing tools available in the game, they created “The Menu Court”, a court customized to be like a Burger King® menu board, with the most popular products all over the floor. All that fans need to do is download it in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order.
Do you want to get a free Big King® Sandwich? Step on it and shoot from the designated point. If you score, you win. Would you like a full menu with fries and soda? Well, that’s a more complicated one. You need to shoot and score from the middle of the court. And the same with the nuggets, fries and more. The harder the shot, the better the reward. And to redeem their prizes, gamers need to share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt.
This professional campaign titled 'The Menu Court' was published in Spain in March, 2021. It was created for the brand: Burger King, by ad agency: David. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: DAVID Madrid, Spain
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Creative Director: Fred Bosch
Copywriter: Jaime Ludeña
Art Director: Francesc Enrich
Group Account Director: Lucila Mengide, Stefane Rosa
Account Supervisor: Adriana Gonzalez
Strategic Mananger: Patricia Urgoiti
Producer: Sebastian Arce
Head of Social: Alex Sánchez
Global PR Director: Sandra Azedo
Production Company: DeSeif
Global Chief Marketing Officer: Fernando Machado
Global Brand Marketing: Diego Suarez
CMO RBI Iberia: Bianca Shen
Marketing Director: Beatriz Faustino
Head of Brand Marketing: Yvette Altet
Head of Digital Media & PR: Borja Moya
Brand and Communication Manager: María Lafuente