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Description

Create Not Hate, the organisation set up by Trevor Robinson OBE to get underrepresented young people into the creative industries, has launched a series of workshops to give the CNH cohort exposure to the world of music for media.
The workshops have been led by The Elements Music, which creates music and sound for the world’s biggest brands, the first workshop gave the young people an introduction to the music for media industry, showed them what sort of career paths exist and inspired them with some of The Elements recent projects.
Participants were also set multiple music briefs according to each participating young person’s experience – a film without sound to score for someone already producing their own music, for example, or a soundless film to compile a playlist for someone more into music discovery.
One of the live briefs involved working on a piece of music for the British Arrow Awards, which took place on March 25. The music accompanies a film for the award ceremony for the ‘Made in Lockdown’ category. The participants were invited to record themselves expressing how they’ve felt about lockdown and the challenges and experiences they’ve faced.
The winning entry was a poem written and performed by 16-year-old, Jaiden Chang. This was made into a piece of music by The Elements and entrants were invited to see the process of the music being produced. The Arrows have also given two participants paid work as runners at the Arrows award ceremony for exposure to the events side, as well as The Elements offering paid work experience to the winning entrant and ongoing mentorship, aligning with Create Not Hate’s mission to create viable work opportunities and experiences for participants.

This professional campaign titled 'Made in Lockdown' was published in United Kingdom in March, 2021. It was created for the brands: British Arrow Awards, Create Not Hate, and The Elements Music, . This Film medium campaign is related to the Education, Music, Professional Services, and Public Interest industries and contains 1 media asset. It was submitted almost 3 years ago.

Credits

Writer & Performer: Jaiden Chang
Partner and Composer – The Elements Music: Andy Carroll
Co-Founder and Partner – The Elements Music: J Bonilla
Executive Producer – The Elements Music: Dann Liebermann
Editor – The British Arrows: Alex Puigcerver
Partner - Create Not Hate Founder: Trevor Robinson OBE
Project Management -Create Not Hate: Chris Muirhead-Hernandez, Flora Henry, Summer Rozenbroek
Operations Director - The British Arrows: Lisa Lavender

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