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To change their fate, we need to change our habits #TheLostCamel

Desert Cleanups by EDB staff

3D printed Camel - 360º view

Description

A 3D-printed camel made with recycled PetG filament and plastic collected from the desert by the staff of EDB. In its stomach, it carries the average amount of plastic being consumed by desert camels leading them to their death.

The life size camel started appearing near campsites in the desert and gradually made its journey towards COP 28 in Dubai, where it stole the show by being an uncomfortable reminder of how much still needs to be done locally for our environment.

This professional campaign titled 'The Lost Camel' was published in United Arab Emirates in December, 2023. It was created for the brand: Emirates Development Bank, by ad agency: Livingroom Communication. This Ambient, Direct, and OOH Outdoor media campaign is related to the Finance industry and contains 6 media assets. It was submitted about 2 months ago by Head of Innovation: Diego Florez of Livingroom Dubai.

Credits

Advertising Agency: Livingroom, Dubai
Production Company: LRStudios, Dubai
CCO: Seyoan Vela
Head of Innovation: Diego Flórez
Art Director: Megan Fowkes
Motion Designer: Elizabeth Quintero
Head of Creative: Lara Bizri
Creative Director: Pallavi Adhikari
Head of Copy: Catherine Booth
Copywriter: Shivaya Munjal
Copywriter: Karim Ghosm
Head of Production: Mark Anthony
Videographer: Binoy John
Head of Strategy: Brenda Kassir
Senior Project Manager: Shawnna Renee Ta-asan
Head of Project Management: Sarrah Enriquez
Project Manager: Safa AbouDiab
Project Manager: Jean-Louis Wittinger
3D Artist: Christian Avalos
Traffic Manager: Monique Medina
Director Joris Bosdriesz

Head of Marketing & Corporate Communications: Radwa Nasraldin Shehab

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