Stand Up To Diabetes

Diabetes is a global health crisis, affecting millions worldwide, with projections indicating a drastic increase in the coming decades. In the UAE, a nation known for its culinary diversity and gastronomical delights, diabetes poses a significant health concern. Thumbay Hospital, a pioneer in healthcare in Fujairah, UAE, recognizes the urgency to address this issue and has been leading the charge in providing expert care, particularly in the field of diabetology

The campaign utilizes a creative approach to deliver its message by incorporating it seamlessly into content related to food, a central theme on Instagram. Through visually appealing and tempting posts featuring sweet treats, the campaign subtly integrates the message of standing up against diabetes.

Through the #StandUpToDiabetes campaign, we aim to convey the message that diabetes is a serious health issue that requires collective action. By making informed choices about diet and lifestyle, individuals can take proactive steps to prevent and manage diabetes. Together, we can stand up against diabetes and pave the way for a healthier future.