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RFSU Live Nation

The Livebrator

Agency: BBDO Nordics


The Swedish Association for Sexuality Education (RFSU) and the Way Out West festival teamed up to create The Livebrator – the world's first live music sex toy, vibrating in real-time with the music at the festival. Helping those who couldn't come to the festival, to "come" to the festival.

This NSFW professional campaign titled 'The Livebrator' was published in Sweden in August, 2023. It was created for the brands: Live Nation and RFSU, by ad agency: BBDO Nordics. This Audio, Digital, and Experiential media campaign is related to the Health and Music industries and contains 3 media assets. It was submitted 5 months ago.


Advertising Agency: BBDO Nordics, Stockholm, Sweden

Copywriter: Rasmus Tsardakas Renhuldt
Art Director: Isaac Bonnier
Strategy Director: Lars Friberg
New Business Director: Ilias Ioannidis
Project Manager: Hanna Yngvell
PR Lead: Linnea Nordström
Design Director: Andreas Silverblad
Social Media Strategist: Mathilda Rodin Norman
Designer: Emelie Eriksson
Digital Marketing Coordinator: Cecilia Kneck Holgersson
UI Designer: Jesper Hellmark
Designer: Lisa Thunander

RFSU: Pelle Ullholm, Sexual Educator

Way Out West: Filip Hiltmann, Communications Manager

Digital production company: Alster, Stockholm, Sweden

Project Co-ordinator: Malin Åkerlund
Technical Director: Markus Kruusmagi
App Developer: Eric Nilsson
App Developer: Tommi Ojaskivi
Designer: Linda Cnattingius
Chief Executive Officer: Stefan Jansson

Production company: HOUSE Agency, Stockholm, Sweden

Director: Matilda Callenbo
Producer: Julia Werme
Director Of Photography: Malin Gutke
Styling: Anna Göransson
Co-ordinator: Moa Aggerborg
Colorist: Joakim Rissveds
Sound Design: Fredrik Lantz, Redpipe Studios
Post Production: Jonna Torstensson
Lighting: Fredrik Nordesjö

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