Description
EXPLANATION:
To raise awareness of Brazil’s largest public health surgery waitlist — over 167,500 people waiting for cataract surgery — we created a film that shows a line no one sees. Using AI-generated images, we brought to life a hauntingly realistic long line of elderly, blindfolded Brazilians standing in silence.
The core idea was to use something unreal (A.I.) to reveal something so real that no camera could capture: a line that spans years, not meters — and that only becomes visible when we choose to see it.
Launched during “Brown April,” Brazil’s national month for blindness prevention, the film speaks not to the patients, but to their families — those who can help take them out of the dark.
This professional campaign titled 'THE LINE NO ONE SEES' was published in Brazil in April, 2025. It was created for the brand: CENTRAL DA VISAO, by ad agency: DARK KITCHEN CREATIVES. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client: Central da Visão
Campaign Name: The line no one sees
Client Approval: Marta Luconi, Guilherme de Almeida and Ronaldo Abati
Agency: Dark Kitchen Creatives, Sao Paulo, Brazil
Co CCOs: Guilherme Jahara and Carlão Fonseca
Creatives(AD/CW): Guilherme Jahara and Carlão Fonseca
Director of Operations and Production: Clariana Regiani
Executive Production: Rodrigo Luchini
Production company: Not So Impossible
Filme Director: Diego Rodrigues
Executive Director: Paulo Blassioli
Account Director: Adriana Samara
Executive Producer: Taís Caetano
Fitter: Di Rodrigues
Finisher: Carolina Belem
Post Production: Not So Impossible
AI Visual Artists: Moreno Gonçalves and Diogo Ornaghi
Som Producer: A9 Audio
