Volvo Car Mobility M

The Lift

Agency: Acne


Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind.

This professional campaign titled 'The Lift' was published in Sweden in December, 2020. It was created for the brand: Volvo Car Mobility M, by ad agency: Acne. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 3 years ago by Senior copywriter: David Aronson of Acne.


Advertising Agency: Acne, Stockholm, Sweden
Creative Director: Daniel Wall
Copywriter: David Aronson
Art Director: Chris Hagberg
Final Art: Henrik Åkerberg
Account Director: Johanna Gradin
Account Manager: Malin Högström
Executive Producer: Olle Lindgren
Director: Tomas Skoging
Producer: Mats Wolgers
Vfx: Swiss
Sound: Plop
Music: Malcolm Pardon, Deadmono
Cmo, M: Anders Erlandsson
Head Of Marketing, M: Madeleine Lassoued
Creative Director, M: Peter Viksten
Brand Director, M: Mikael Lundin


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