The Legacy of Dad

Before we knew how to start, take curves or accelerate towards our dreams, Dad had already traveled a long way for us. With effort, with mistakes, with wisdom built kilometer by kilometer, he was the one who traced the first route.

In this campaign, the cars tell the story: a father represented as a classic, full of history, character and solidity. And in front of him, his son, a modern, powerful car, full of technology, design and possibilities. Two different generations, one legacy.

This is not a competition. It is a tribute.

Dad was not only the first engine that pushed us forward, he is also the one who most wants to see us surpass his reach. Because real fathers aren't afraid to be left behind; they are proud when their children go further.

This campaign celebrates that symbolic and powerful moment when a parent sees their child transform into something even greater. And he acknowledges it with pride, knowing that his journey doesn't end there, but lives on in everything that comes after.

Because there is no progress without history. And there is no future without those who gave us the first impulse.