Hunger Error 404
Appetite Override
Description
A satirical visual campaign for Snickers reimagining the famous tagline "You're not you when you're hungry" in surreal and exaggerated professional settings. The campaign humorously explores how hunger can lead to total disorientation, delusion, and chaos—until Snickers snaps you back to yourself.
Created as a visual manipulation exercise for a university poster design course, the campaign leverages storytelling, character misplacement, and dark humor to spark attention and emotional connection.
This student campaign titled 'Snickers – Hunger Delusions' was published in Egypt in June, 2025. It was created for the brand: Snickers, by ad school: Faculty of Applied Arts. This Content, Design, and Print media campaign is related to the Food and Health industries and contains 2 media assets. It was submitted 23 days ago by Elmedany: Yousef Elmedany of Higher Institute of Applied Arts..
Credits
School: Faculty of Applied Arts, Egypt
Academic Supervisor: Dr. Eman Salah
Art Director: Youssef Elmedany
Concept & Execution: Youssef Elmedany
Copywriting: Youssef Elmedany
