ADVERTISING

Sicoob Cocred

The Language of Love

Agency: Ideatore Americas

Description

Christmas brings to mind one familiar scene: grandma’s house, the smell of food wafting through the air, and everyone under one roof. That’s where we began.

From this spark, we built a story about a grandmother willing to do whatever it takes to reconnect with her granddaughter, a bond she had longed to feel again. Determined to reconnect with her granddaughter, whom she hadn’t seen in years, she dedicates herself to learning something new. The twist? Viewers are kept guessing about her goal until the end, where her efforts culminate in a simple yet profoundly moving revelation.

But this story goes deeper. By embracing the theme of inclusion and highlighting the experience of people with disabilities, the film becomes more than a family tale—it’s a reminder that when we step into someone else’s world with empathy, we make life richer for everyone.

This professional campaign titled 'The Language of Love' was published in Brazil in December, 2024. It was created for the brand: Sicoob Cocred, by ad agency: Ideatore Americas. This Film and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 5 months ago.

Credits

Advertising Agency: Ideatore Americas, Ribeirão Preto, Brazil
Production Company: Sanfona Filmes, Uberlândia, Brazil
CEO: Thales Zeviani
Creative Director: Gui Deville
Art Director: Francisco Mendonça
Copywriter: Guilherme Sica

ADVERTISING

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