With the return of Taco Bells #1 best selling limited-time offering comes a spicy plot twist to the faux movie campaign that has accompanied each iteration of fries since they first debuted on menus back in 2018. For the first time ever, Taco Bell's Live Mȧs productions co-created the storyline together with its biggest fans. The virtual writers room began earlier this year as Taco Bell called for submissions via the "Taco Bell's Nacho Fries Challenge".
"Fry Again" was produced in partnership with Deutsch LA, and the brand's 1.9M Twitter followers were invited into the writer's room. The plot alone wasn't all that fans had a say in. From choosing to name the main character "Vanessa", to selecting the type of sports car she would be driving, Taco Bell engaged fans via creative polls on Twitter and Instagram to determine the main character's outfit, sidekicks, all the way down to naming her dog, "Baja."
This professional campaign titled '"Fry Again"' was published in United States in March, 2022. It was created for the brand: Taco Bell, by ad agency: Deutsch LA. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago by SVP, Global Creative Director: Felipe Machado of Deutsch LA.
Advertising Agency: Deutsch LA, Los Angeles , United States of America
Creative Director: Felipe Machado
Creative Director: Lincoln Lopes
Art Director: Heather Patterson
Copywriter: Bo Belanger
Film Director: Sean Baker
Editor: Conor O'Neill
Finishing / VFX: Alt Vfx
Senior Integrated Producer: Steven Frailey
Strategist: Jen Rose