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Mibanco

The kings of progress

Agency: Sin Brief The Agency

Description

In Peru, successful entrepreneurs are called kings. That is why every day we hear of the emergence of a potato king, chicken king, egg king or sweet potato king.

Under this finding, Los Reyes del Progreso was born to offer MiBanco's Khuska Emprendo service, aimed at small and medium-sized entrepreneurs seeking to expand their business.

En el Perú a los emprendedores exitosos se les llama reyes. Por eso, a diario escuchamos el surgimiento de un rey de la papa, rey del pollo, rey del huevo o rey del camote.

Bajo este hallazgo nace Los Reyes del Progreso para ofrecer el servicio Khuska Emprendo de MiBanco, orientado a pequeños y medianos empresarios que buscan expandir su negocio.

This professional campaign titled 'The kings of progress' was published in Peru in January, 2024. It was created for the brand: Mibanco, by ad agency: Sin Brief The Agency. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 2 months ago.

Credits

Copywriter and Art Director: Jorge Flores

*Campaña ficticia

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