ADVERTISING

White Claw

Get Ready for a Whole New Wave of White Claw

Agency: VCCP

Description

White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf.
White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.

This professional campaign titled 'Get Ready for a Whole New Wave of White Claw' was published in United Kingdom in March, 2022. It was created for the brand: White Claw, by ad agency: VCCP. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 9 months ago.

Credits

CREATIVE AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Ray Del Savio
CREATIVE DIRECTOR: Karen D’Souza
DESIGN DIRECTOR: Jose Prieto
SENIOR ART DIRECTOR: Kate Degen
COPYWRITER: Leah Douglas
GLOBAL CLIENT LEAD: Phillip Higham
GROUP ACCOUNT DIRECTOR: Jordan Wood
ACCOUNT DIRECTOR: Noelle Mulholland
CHIEF STRATEGY OFFICER: Jonny Shaw
SENIOR STRATEGIST: Alex Scott-Malden
HEAD OF PRODUCTION: Matt Nowak
CREATIVE PRODUCER: Amanda Kahle
SENIOR POST PRODUCER: Molly Ross
BUSINESS AFFAIRS MANAGER: Breck Henson
SURF TOUR PRODUCTION
PRODUCTION COMPANY: More Big Days
DIRECTOR: Jerry Ricciotti
EDITOR: Ian McGee
DIRECTOR OF PHOTOGRAPHY: Scott Soens
ADDTL CINEMATOGRAPHY: Jordy Klein, Eliel Hindert
JR EDITOR: Shakhalil Benbow
ASSISTANT EDITOR: Avery Lawyer
EXECUTIVE PRODUCER: Ben Kammerle, Tim Barker, Jerry Ricciotti
PRODUCER: Tim Barker
ASSOCIATE PRODUCER: Liz Hauser
POST-PRODUCTION COMPANY: More Big Days
POST PRODUCER: Ben Kammerle
COLOURIST: Jeff Sousa, Dungeon Beach
AUDIO POST-PRODUCTION COMPANY: VACATIONS
SOUND ENGINEER: John McSwain
PHOTOGRAPHER: Bryan Soderlind, Jack Dawe
CRAFTED PRODUCTION
PRODUCTION COMPANY: Sanctuary
DIRECTOR: Elle Ginter
DIRECTOR OF PHOTOGRAPHY: Allison Anderson
EXECUTIVE PRODUCERS: Kristen Bedard-Johnson, Noah Thomason
LINE PRODUCER: Darrin Ball
EDITORIAL COMPANY: Cabin
EDITOR: Nina Sacharow
ASSISTANT. EDITOR: Katie Pehowski
EXECUTIVE PRODUCER: Adam Becht
HEAD OF PRODUCTION: Sari Resnick
PRODUCER: Andrea Cantor
VFX/FINISHING COMPANY: Shape & Light
EXECUTIVE PRODUCER: Scott Boyajan
CREATIVE DIRECTOR: Rob Trent
VFX PRODUCER: Jade Fuller
LEAD FLAME ARTIST: Aaron Neitz
FLAME ARTIST: Austin Lewis
COLOR COMPANY: Roving Pictures
COLORIST: Matthew Schwab
MUSIC: Human
COMPOSER: John Christopher Barnes
MUSIC PRODUCTION: James Dean Wells, Kenzo Perron
MIX: Post Human
ENGINEER: Sloan Alexander
PRODUCTION: Rob Suchecki

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