We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones own age.
This professional campaign titled 'The Impossible Riddle - Grandson, The Impossible Riddle -...' was published in Argentina in September, 2017. It was created for the brand: A.L.M.A., by ad agency: Human Full Agency. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Human Full Agency, Buenos Aires, Argentina
General Creative Director: Peta Rivero y Hornos
Creative Director: Alejandro Casas
Art Director: Claudia Arellano
Copywriter: Cristian Delzart
Planning Direction: Dolores Caballero
Planner: Velen Diaz Keza
Client: Elsa Ghio, Noemi Medina