The Impossible Riddle - Grandson, The Impossible Riddle -...

Agency: Human Full Agency


We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones​​ own age.

This professional campaign titled 'The Impossible Riddle - Grandson, The Impossible Riddle -...' was published in Argentina in September, 2017. It was created for the brand: A.L.M.A., by ad agency: Human Full Agency. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: Human Full Agency, Buenos Aires, Argentina
General Creative Director: Peta Rivero y Hornos
Creative Director: Alejandro Casas
Art Director: Claudia Arellano
Copywriter: Cristian Delzart
Planning Direction: Dolores Caballero
Planner: Velen Diaz Keza
Client: Elsa Ghio, Noemi Medina

Cuyahoga County...


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