Data Into Dollars

Agency: Goodby Silverstein & Partners


In the US, phone data is expensive. But with Xfinity Mobile, it isn't. In fact, Xfinity Mobile is a new carrier that was designed to help phone users save a lot of money on data by connecting to any one of its 18 million WiFi hotspots.
To show phone users how much they spend on data, we turned six-second pre-roll ads into price tags. So before a basketball highlight video, for example, we ran a basketball-themed ad with the real dollars-and-cents cost to stream the video. Same for makeup tutorials, game reviews, movie trailers, gadget-unboxing videos, music videos—well, every YouTube video became an ad for Xfinity Mobile.

This professional campaign titled 'Data Into Dollars' was published in United States in March, 2018. It was created for the brand: XFINITY, by ad agency: Goodby Silverstein & Partners. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Goodby Silverstein & Partners, USA
Production Company: Thinking Machine


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