UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger!
This professional campaign titled 'Open School Doors For Every Child' was published in Greece in October, 2021. It was created for the brand: Unicef, by ad agency: Socialab. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Chief Strategist: Tasos of socialab.
Advertising Agency: socialab, Athens, Greece
Creative Director: Sandra Vafea
Creative Director: George Paschalidis
Creative Director: Thanasis Chondronasios
Chief Strategist: Tasos Veliadis
Copywriter: Marilena Sitaropoulou
Designer: Marios Maglogiannis
Director: Ilias Panouklias
Strategist/ Account Manager: Dimitris Parliaris