Kian is a brazillian luthiery, and our work consists in translating the sound and personality of a musician in an instrument. Knowing that each instrument we create is unique, we used the concept “a sound of your own” to create a new project. To promote the art of building musical instruments, we chose the same technique used to make guitars and created our poster. “The Guitar Poster” really plays like a guitar, and was crafted using reforestation wood of the highest quality.
This professional campaign titled 'The Guitar Poster' was published in Brazil in July, 2013. It was created for the brand: Kian Guitars, by ad agency: RC Comunicação. This OOH Outdoor medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Directors: Eduardo Araújo, Rodrigo Spotorno, Lucas Bandeira
Copywriters: Igor Oliveira, Gustavo Costa, Guilherme Araújo
Photographer: Luiz Sales
Luthier: Sânzio Brandão