Description
To announce that Paraguay is returning to a World Cup after 15 years, ueno Bank, the official sponsor of the Paraguayan national football team, launches a film showcasing a national symbol — the Guaraní lion — as never seen before.
In the film, the feared lion is seen taking to the streets on its way to the World Cup, backed by the support of all Paraguayans.
This professional campaign titled 'The guaraní fighting has returned ' was published in Paraguay in September, 2025. It was created for the brand: ueno bank, by ad agencies: 23 sports and Oniria\TBWA. This Film medium campaign is related to the Finance and Sports industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Agencia : Oniria\TBWA y 23 Sports
Dirección General Creativa : Camilo Guanes
Dirección Creativa : Manuel Rolón, Marcelo Rodriguez
Equipo Creativo: Abel Lesme, Pablo Blaya, Gabriel Silva,
Dirección de Cuentas : Ana Guanes, Ivana Croskey, Daniela Uriarte
Dirección de Arte : Santiago Valdez, Natha Pera, Fernando Martinez
Project Manager : Sol Guerrero, Maria José Ayala, Paola Avila
Dirección digital: Alex Ayala
Production Company: The Lab
Director: Juanma Rojas
Edición: Maiu Fernandez
CGI : Tucan Studio
Post Producction: Abel Medina
